Our quick-thinking solution
We built a task force of three team players: one focused on design, one on development, and one on simply getting it done. Everyone knew our tight constraints and the project priorities: namely creating an unforgettable consumer experience. With time most definitely not on our side, it was crucial that the team worked as closely with the customer as possible, so we packed up our computers and decamped to the Red Bull office for two weeks.
For those two weeks, iterations were run on a daily basis. The plan was to get the first version up and running fast, and then continuously improve it until the deadline. It wasn’t always plain sailing, but in collaboration with the Red Bull team all the challenges faced were tackled and solved in high spirits. And when some special technical competence was needed, the team could count on invaluable help from other colleagues at Wunderdog.